Eucléa School of Higher Education

Bba In Digital Marketing

Digital marketing is rapidly growing due to its affordability, analytics, and increased internet penetration, especially post-Covid-19. Key aspects include Google Analytics, Social Media Marketing, SEO, and online ads. Forms like Influencer, Affiliate, and Podcast marketing are essential for staying competitive. Digital marketing allows businesses to reach a global audience, and qualities like curiosity, innovation, adaptability, and creativity are crucial for success.

Why take up BBA In Digital Marketing?

Recession-Proof and Transnational

Booming industry offering professional growth

Digital Skills Gap and High Demand role



  • The Business Environment
  • Managing Information & Knowledge
  • Communication Skills for Business
  • People in Organisations
  • Financial and Management Accounting Techniques for Managers
  • Managing Quality
  • The Marketing Mix
  • Customer Relationship Management
  • Business Ethics
  • Business Organisations in a Global Context
  • Managing Communication
  • People Management
  • Research Project
  • Finance for Managers
  • Manage Sustainability in an Organisation
  • Marketing Principles and Practice
  • Operational Marketing
  • Marketing Planning
  • Brand Management and Communication
  • Web Marketing
  • E Reputation
  • Strategic Marketing
  • Negotiation
  • Business and Economics Philosophy
  • Clients and Suppliers Management
  • Service Management


Training details

Admission & Eligibility Requirements
  • Course Duration: 3 years
  • Eligibility Criteria: High School/Grade 12/A Levels OR Grade 10/O Levels with Foundation
  • Language Proficiency Requirement:  Taught in English- Language Proficiency Documents
  • Credits: 180 ECTS

EUCLÉA Business School is a Private Higher Education degree granting institution, a leader in research and education in human resources, management, marketing, business strategy, etc and offers a range of higher education suitable for all types of profiles and careers.

Upon completing the BBA in DIGITAL MARKETING, graduates can pursue various career paths, including

  • Digital Marketing Executive
  • Marketing Manager
  • Brand Manager
  • Advertising Manager
  • Marketing Communications Manager
  • Marketing Research Analyst
  • Public Relations Manager
  • SEO and SEM Specialist
  • Social Media Manager
  • Copywriter
  • Content Marketing Executive
  • Professional Blogger
  • Mobile Marketing Specialist
  • UX Designer
  • Global Marketing Manager
  • Chief Marketing Officer
  • Marketing Automation Specialist
  • Channel Development Manager
  • Creative Director
  • Business Analytics Specialist
  • Web Designer
  • Online Content Developer
  • Strategist
  • Virtual Reality Developer

Additionally, roles like IT Project Manager, Systems Analyst, and IT Consultant are viable paths. Our program ensures students are ready for advanced studies or professional certifications, enhancing their career prospects in a dynamic tech landscape.

Specialization (Data Analysis)

  • Project Management for Data Science & AI
  • Big Data Analytics
  • Data Warehousing
  • Data Preparation & Quality Risks
  • Data Analytics & Machine Learning

Specialization (Application Development)

  • Web Design and Programming
  • The Principles of Full-Stack Development
  • Software Testing Frameworks & Methodologies
  • Client and Server Technologies
  • Penetration Testing & Ethical Hacking

Specialization (Cyber Security)

  • Cyber Security Concepts
  • Security Architectures
  • Cryptography
  • Network and Cloud Design and Configuration
  • Digital Forensics

Specialization (Artificial Intelligence)

Project Management for Data Science & AI
Explainable AI (XAI)
Natural Language Processing
Deep Learning
Computer Vision

Specialization (Networking)

  • Network Performance Analysis
  • Network Security
  • Advanced Routing Protocols
  • Wireless and Mobile Networking
  • Network and Cloud Design and Configuration
  1. The master’s/bachelor’s degree is awarded by Euclea Business School, France – a Private Higher Education degree-granting institution recognized by the State and French Ministry of Higher Education, Research and Innovation.
  2. French RNCP certificate at level 6

Experience the convenience and quality of studying locally at our registered campuses in the UAE. Our programs offer world-class education, tailored to meet the needs of our regional students, ensuring you receive the same prestigious qualifications without having to travel far from home.


Welcome to
the Campus

I’m delighted to welcome you to Eucléa School of Higher Education Mulhouse campus. As a Training Advisor, my mission is to guide you in your academic and professional career at our school. Our campus embodies an exceptional learning environment, where passion for education and excellence reign supreme. Our dedicated teaching team is committed to providing you with the knowledge and skills you need to succeed in the ever-changing professional world. I urge you to explore our training programs, meet our inspiring learners and discover the many opportunities that await you here. We look forward to accompanying you on your educational journey at Eucléa School of Higher Education Mulhouse.

Fanny Malael – Strasbourg Site Manager


A few figures on

Our dedication to excellence, diversity and innovation is reflected in our statistics. Discover some of these key figures that highlight our impact and our commitment to the success of our students.

140 m²

work-study students trained in 2023


of apprenticeship contracts in 2022-2023


of our work-study students recommend Eucléa


of success

Join Eucléa School of Higher Education Now!

Would you like to join the Eucléa community? The registration and admission procedure is simple and completely free. We invite you to contact us to invite you to our admission sessions.

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